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Category: Data Center

Understanding data center and cloud services in the post Covid-19 world

Posted on by yotta

With the prolonged lockdown and the resultant stay-at-home orders, businesses across India dealt with supply chain shortages and slowdowns and were re-aligning their IT infrastructure strategies to operate without on-premise access or having a reliable infrastructure to ensure business continuity and downtime prevention. The pandemic thus has fast-tracked the evolution of many businesses into becoming digitally native, and enterprises had to adopt new ways of working and upgrade their IT infrastructures aggressively.

The Covid-19 outbreak reinstated that India needs far more data center capacity than we currently have. Data centers were put to the test as a large workforce suddenly moved to remote working during the global crisis. Companies were able to access, manage and process their data from a remote location due to data center networks working full throttle, to the extent of data center services being classified as one of the essential services. The emergence and acceptance of the new normal – adoption of cloud and acceleration of digitisation – have now become the pillars of the business continuity strategies for the post-Covid-19 world.

The burgeoning demand

The demand for data center and cloud solutions was already on the rise due to data localisation, and it has further increased exponentially during the pandemic. Working from home has accelerated the demand for Software as a Service (SaaS), which is driving tremendous traffic to data centers. Organisations are looking to outsource and are inclined towards third party cloud and data center service providers. Global cloud migration services are expected to grow at a CAGR of about 24% between 2020 to 2024 as per the market research by Technavio. Data centers and cloud are undoubtedly an integral part of business continuity strategies of companies to run operations with a distributed workforce amid the lockdown successfully. According to Statista, the industry revenues are expected to increase to over $50 billion per year by 2023 due to the rise in cloud adoption and data center services by many companies.

Less investment, flexibility, and scalability are the key factors that are driving the rapid adoption of cloud computing solutions among SMEs and MSMEs. The proliferation of investments in emerging technologies like IoT, AI/ML, analytics, big data, and other advanced technologies have resulted in the rapid adoption of cloud and data center solutions.

Rapid development in data centers

To ensure competitive advantage and ensure the highest level of reliability possible, data center players are abandoning the traditional construction models and using new technologies to upgrade and increase efficiency. Companies now require highly scalable data centers which offer thorough assessment, better management, disaster recovery, and fault tolerance. Uptime Institute Tier IV certified data centers can operate without interruption even when one or more of components of the system fail by preventing disruptions arising from the failure point. A fault-tolerant data center can prove to be significant in disaster recovery strategy; the system can backup components in the cloud and restore critical systems quickly, even if a natural or industrial disaster destroys IT infrastructure.

Hybrid cloud is the way to go

Hybrid cloud is helping companies to work with a flexible cloud model that suits different workgroups. This type of cloud provides improved data and IT management to derive better efficiency and increased productivity. Companies can move heavy workloads between private and public cloud easily and do not require additional CAPEX. These benefits allow businesses to easily shift to an OPEX model and save significant costs during such unprecedented times. Organisations are recalibrating their plans in the post-Covid-19 environment to derive maximum benefits from the cloud and gain competitive advantage. Leveraging hybrid cloud services is essential to scale up the efforts, sustain in the present environment, and prepare for future disruptions.

Exploring managed services

Agility and continuity are extremely valuable for the businesses in the current times of crises. As it has been difficult lately to get access to data centers or manage captive data centers, companies are moving towards outsourced managed service providers. While the IT staff finds it challenging to manage the IT infrastructure remotely, they are relying on colocation hyperscale providers for network optimisation, installations, managed cloud, and security services. Even post Covid-19, businesses will have to understand their need to utilize managed services to continue providing support to their IT teams, focus on business continuity, processes and tools to keep their employees safe and productive.

Development of next-generation data centers includes moving to edge computing, enabling AI to innovate and automate processes, and integrating SDDC (Software-Defined Data Center) to access and manage tasks from a remote location. Amid the Covid-19 crisis, global corporate giants and prominent investors are focused on the rising potential market for digital infrastructure. The data center industry will therefore be a critical catalyst to the growth of emerging technologies. Hyper scalers are roping in big corporations with excellent credibility as their customers which is further luring investors to enter the data center market.

It is slowly becoming certain that the world will never be the same post-Covid-19. Instead, it will continue to innovate and transform to prosper the global economy in future, and this is where data centers and cloud will undoubtedly play an integral part.

Source: https://timesofindia.indiatimes.com/blogs/voices/understanding-data-center-and-cloud-services-in-the-post-covid-19-world/

Smart data storage: How MSMEs, startups can channelise limited resources for maximum benefits amid Covid

Posted on by yotta

Technology for MSMEs: Outsourcing with a third-party data center and cloud service provider helps small businesses to utilize modern IT infrastructure and updated IT services. Startups have been depending on data centers and cloud solutions to run smoothly without having to establish additional technology infrastructure.

Technology for MSMEs: India is proving to be a land of promise for the emergence of new-age companies after the Government of India’s massive push on the Startup India campaign. The year 2019 was a big hit for Indian startups; with technology startups in the country raising a record $14.5 billion in investments from Indian and international investors according to a report by Tracxn. However, the global pandemic of Covid-19 has brought with it many unexpected challenges for the startup ecosystem. Startups are now looking towards technology solutions to combat these challenges and come out successfully from the downturn.

Over the years, startups have been depending on data centers and cloud solutions to run smoothly without having to establish additional technology infrastructure of their own. In the current scenario, startups must channelize their limited resources intelligently to reap out maximum benefits for continuity of their operations, focus on customer acquisition and expansion. Outsourcing with a third-party data center and cloud service provider helps small businesses to utilize modern IT infrastructure and updated IT services. Here are some reasons why data centers and cloud solutions are paramount for small business and startups:

Scalable Data storage

Data generation is increasing at a flying pace. Storing data in their own servers can be difficult and would call for additional investment every time there’s a need for more storage capacity. When a startup uses a colocation data center to fulfil their storage needs, they can increase their capacity whenever required and as quickly as the need arises. Moreover, the need is addressed easily without any hassle by altering the current plan and updated as per estimated increase. What’s equally important is the ability to scale down when the demand is low so that the company is able to make savings on their infrastructure costs when the demand diminishes.

Reliable connectivity

A robust multi-carrier network ensures that start-ups have 24×7 access to the data stored and their workloads. Data centers with multi-tenant facilities enable small businesses and startups to enjoy the features of a modern data center that could traditionally only be afforded by big companies. Startups can gain from technology stability, boosted performance and high-end hosting capabilities with the latest software applications.

Improved security & compliance

Data is an asset for every company. As operations increase, businesses must make sure that they take appropriate measures to secure their data. Co-locating at a third-party data center will help start-ups to safeguard their own data as well as client data due to strict access protocols/industry standards being adhered by data centers.

Additional managed services

A business needs much more than data storage and data management for a robust IT infrastructure. Multi-tenant colocation providers serve as integrated IT managed providers along with storage facilities to companies, for example, cloud computing, managed security and IT managed services. These services allow small businesses to work with big data analytics to retract potential insights at a small price, which ultimately leads to improved efficiency and productivity. Businesses are planning to explore innovative and cost-effective BCP solutions and are inclined to move to ‘Anything as a Service’ (XaaS) to harness new technologies. This would provide them with a strong suite of services from service providers and support to drive their business growth.

Enhanced cost efficiencies

Last but not the least, opting to outsource data center services would help startups save a lot of funds. One of the most common reasons due to which startups cease their operations is a shortfall of funds. Building and maintaining an on-premise data center takes a lot of financial, manpower, and time investments that small businesses may not be able to afford. Data center service providers allow them to pay as per their usage and work on the OPEX model instead of blocking funds in a capital investment.

A startup business is known for its innovative ideas, raw energy, incredible passion, amazing talent, and hunger to reach the top. But with the disruption that Covid-19 has brought into an already highly competitive market requires startups to be leaner than ever before and maximize their resources. Hence, reaching out to a colocation data center service provider for a highly scalable and efficient infrastructure layer and the best-in-class cloud services for their business will enable them to succeed in the ecosystem.

Source: https://www.financialexpress.com/industry/msme-tech-smart-data-storage-how-msmes-startups-can-channelise-limited-resources-for-maximum-benefits-amid-covid/2022351/

Getting your data center security right

Posted on by yotta

The Equifax breach in 2017, which was termed as a case of ‘neglect of cybersecurity’, led to records of 143 million customers being stolen which included names, social security numbers, date of birth, addresses and driving license numbers. Sensitive information that can potentially misused by cybercriminals. Today data security has become a major concern for companies as their valuable data increasingly residing outside their premises either on third party datacentre or on public cloud. A small breach in the system can cause repercussions with long term effects as any part of the system can be an entry point for attackers who are continuously prowling the internet to look for unsecured access points. As a bare minimum, every company expects an assurance that its data is secure within the IT infrastructure of its data center service provider.

Due to the burgeoning demand for data centers, data center security market too is witnessing an upward trend. As per Future Market Insights, the data center security market is expected to exhibit a CAGR of 11.1% from 2018-2028, globally.

Data center and its security
Security is one of the most important criteria while designing and finalizing the layout of a data center building. Data Centers should be treated as national assets and need to be safeguarded with the highest security standards against both physical and cyber attacks to its infrastructure, software and networks. A wide range of processes, products, people and strategies are implemented to prevent outside interference and protect data from attackers trying to invade the network by hacking the firewall or cracking passwords. There are various security measures that data center providers can put in to place for safeguarding their data from malicious intentions. Below I have listed few of them –

Physical security
A DC building should consist of a limited number of doors and windows and constructed with thicker walls. It must be structured and built in a way that it can withstand physical damage from calamities like natural disasters, terrorist attacks or industrial accidents. The building spot must be at some distance from airports, chemical facilities and power plants. Before acquiring the land, the company must ensure that the location is not prone to hurricanes, earthquakes or floods. Enhancing infrastructure security also includes CCTV monitoring, fire protection and hiring professionally trained security staff.

Limited access
Restricting the entry permit for unauthorised personnel by use of two-factor authentication to enter the building, personal identity verification (PIV) cards and personal passcode are some of the other things to consider. Employee badge readers and biometric systems, such as fingerprint readers, iris scanners and facial recognition, may also be effective. Coined by analytics firm, Forrester Research, Zero Trust Architecture is another security model that doesn’t trust even internal teams or systems by giving default access and always verifies credentials for everyone and everything before allowing access to the system. This is a more secure and cost-effective alternative to traditional security systems and is relied on by Europe’s largest industrial manufacturer, Siemens as well as tech giant Google.

End point/Server security
All devices such as mobile, laptop, servers can serve as a potential access point for attackers. Therefore, it is imperative to identify the underlying vulnerabilities within the system, and deploy an overarching security infrastructure. Customers who have occupied racks and do not adhere to security standards may put the entire data center at risk. Having detailed, strict and documented security guidelines and procedures to follow, will help to maintain and safeguard the data center and the data within. Extensive measures such as offline data backup and recovery, data encryption, implementing the latest regulations for data protection and constant traffic monitoring will help to protect data stored in a data center from evident threats such as hacking, malware and spyware.

Layered security
Virtual and physical environment, networks, application and infrastructure, everything must be secured to curb the risk of being attacked. Creating secure zones in the network by 24×7 monitoring, automated intrusion detection and prevention are some ways to layer security in a data center. With the rise of cloud computing, visibility into data flows is a necessity, since ransomware could be concealed among otherwise legitimate traffic. Every facet of a data center security should work in alignment with other components as part of an extensive, layered structure, that way a potential intruder will have to go through various layers to breach before reaching the utmost valuable data in the data center. Even if the intruder manages to breach one-layer, other layers may prevent the compromise of the entire system or alarm the management of the breach.

In 2020, with companies moving towards highly complex digital infrastructure to store their critical workloads, data centers are likely to be high priority targets for attackers. Thus, it’s crucial that all security aspects are taken into consideration right from the inception of the data center rather than as an afterthought.

Source: https://www.crn.in/data-center/getting-your-data-center-security-right

Is India the Next Hyperscale Data Center Destination?

Posted on by yotta

Data consumption and data generation in India is growing exponentially. We’ve seen unprecedented growth when it comes to mobile internet penetration due to cheap data tariffs. The internet penetration of the country crossed 30% and is increasing rapidly. As per a recent study by Ericsson, data traffic per month will grow at a CAGR of 23%, from 4.6 exabytes in 2018 to 16 exabytes in 2024. This means, almost 18 GB data per user per month will be generated and will be majorly fuelled by rich video content.

Data explosion is further driven by various digitisation initiatives of the Indian government such as Smart Cities and Digital India, and rapid digital transformation of various industries such as financial services, telecom, online food delivery apps, e-commerce and even the manufacturing sector.

On the enterprise side, Public Cloud adoption is disrupting the traditional data storage and management practices. IDC reports that by 2022, 40% of new enterprise applications developed in India will be cloud-native and by 2023, the top 4 clouds (”mega-platforms”) in the country will be the destination of choice for 50% of workloads. In addition to this, as Internet of Things, Artificial Intelligence and Machine Learning get increasingly woven into enterprise fabric, there is an added load on applications which is driving the need for data centres.

As the volume of data that is generated rises, enterprises, OTT and cloud players will be required to have a robust backend infrastructure which can effectively cater to the demand of the users. Availability, Scalability and Reliability, the age-old tenets apply but the magnitude of dependence on them has significantly increased.

Adding to this demand is Data Localisation. This means, companies are now required to store critical data of Indian users within national boundaries. This regulatory requirement will help in better management, access and sovereignty of the data but at the same time will require the OTT players, Cloud Service Providers, social media, E-Commerce, Global offshore centre and Search engine players to partner with Indian data center service providers to meet their infrastructure needs.

Across the globe, data is exploding at a high velocity and there are no signs of data generation slowing down in near future. Scalability is thus an absolute necessity for data infrastructure. Hyperscale data centers as a phenomenon are gaining popularity worldwide. In 2015, there were 259 Hyperscale DCs globally which currently stands at approximately 450 DCs and is projected to cross 628 by 2021. Nearly half of hyperscale data center operators are located inside the U.S. India has much to catch up to but the outlook is very positive.

In the present scenario, the existing players are seen reacting to the demands and have been adding capacities (both space and power) when need arises rather than building purposeful Hyperscale Datacentre Parks.

However, the situation will improve drastically as some of the biggest Indian conglomerates such as the Hiranandani Group and Adani have announced their plans to come up with integrated, hyperscale Data Center parks. These organizations bring in strengths such as ownership of large land parcels across India, construction capabilities and a scalable power generation/distribution infrastructure.

Adani Enterprise has announced plans to build large data center parks in Andhra Pradesh over the next 20 years. International data center firm, Colt, has announced an upcoming facility in Mumbai to build a 100MW IT hyper-scale data centre facility.  Ascendas-Singbridge Group will also be making an investment of $1bn in new data centre builds across India over a period of five years. Many others are certain to join the bandwagon.

At Yotta Infrastructure, we have laid out a plan to build 3 data center parks with 11 hyperscale data center buildings with a combined capacity of 60,000 racks in the next 5-7 years. Our first data center will go live by end of December 2019.

Market analysis firm BroadGroup believes that the data centre capacity in India is set to increase by almost 68% from 2018 to the end of 2020. Over the next few years, Mumbai, Bangalore, Chennai and Hyderabad will witness major investments in DC infrastructure by local and international players in the market.

As India goes through a complete digital transformation, right from its public sector to private companies, and internet users increasing at a breakneck speed, majority of this growth will be linked to hyperscale data centers to accommodate and process the large volume of data generated.

Decoding Hyperscale Data Centers

Posted on by yotta

You might not realize it, but the amount of data we are consuming and creating is leading to a data explosion. According to the latest report by DOMO, ‘Data Never Sleeps’, by 2020, for every person on earth, 1.7 MB of data will be created every second. Storage giant, EMC claims that there will be around 40 trillion gigabytes of data by next year. These staggering numbers almost feel unreal and abstract. Much like the data centers where all this data is physically stored.

Data Centers – The Unsung Heroes

Data centers, across the world, have been in the background doing their work round the clock, while we have been busy surfing the internet, using instant messengers or binge watching on Netflix. Not too long ago, data centers were treated more like a processing and storage space around the world. However, with the advent of cloud, big data and analytics, data centers are finally taking center stage in the IT world.

Hyperscale Data Centers are the cool kids on the block.

But What Exactly Are Hyperscale Data Centers?

Well as the name suggests, hyperscale is an ability to scale at a hyper speed to meet hyper demand. It is the ability to scale, in order to respond to the increasing demand. Hyperscale demand means ability to add capacity quickly and efficiently, with speed to market being a priority. Increased space, power, computing ability, memory, networking infrastructure, storage resources with optimized performance, is how one would generally define hyperscale data centers.

For example, while a data center (DC) may support hundreds of physical servers and thousands of virtual machines, a hyperscale facility will be able to support thousands of physical servers and millions of virtual machines. While IDC defines a facility as hyperscale if it has at least 5,000 servers and a total size of no less than 10,000 square feet, hyperscale data centers are generally much larger in size and area.

To give you a perspective, Microsoft’s hyperscale DC in Quincy, Washington, has 24,000 miles of network cable, which is nearly enough to go around the earth, and the Azure data center in Singapore is twice of that, as well as has enough concrete to build a sidewalk from London to Paris. Facebook is planning a mega-hyperscale data center in Singapore that will be 11 stories tall and will have an area spanning 1.8 million square feet. Yotta is going live with India’s largest data center at 8.2 Lakh sq.ft and 7,200 racks.

Going Beyond Scale

Apart from sheer size, one of the biggest advantages of a hyperscale DC is upward scalability. For a legacy system to scale up at a rapid pace is a big challenge. A hyperscale data center on the other hand will be able to handle horizontal or vertical scaling efficiently with minimum fuss. It will improve uptime and load times for end-users and run high-volume workloads that also require substantial power easily. A top layer of analytics and machine learning is added in a hyperscale DC.

As efficiency is the mantra of a hyperscale DC, automation is inevitable. Generally, companies that build and operate these DCs focus a lot on automation and self-healing processes. The system thus created is so controlled and automated that the inevitable breaks and delays in an environment will correct themselves, encouraging significant efficiency from the data.

Power efficiency is another pillar of a hyperscale data center. A hyperscale facility will have maximum optimization of its power architecture, bringing the costs and the environmental impact that it has significantly down. A hyperscale data center optimizes airflow throughout the structure. It ensures that the hot air flows in one direction and often reclaims the heat from that exhaust flow for recycling purposes. The Power usage effectiveness (PUE) of a hyperscale facility is much lower than the traditional DCs and much greener.

A Gold Standard: Here to Stay

According to a whitepaper by Linesight called ‘Hyperactive Hyperscale: The next step of the digital revolution’, these facilities are expected to account for more than half of all data centre traffic within the next two years, as data storage requirements grow by 40% annually. JLL reports that the hyperscale market is expected to grow at an annual compound rate of 26.3 percent to $80.6 billion by 2022.

Currently, the hyperscale market is dominated by giants like Google, Microsoft, Amazon and Facebook. However, with prominent Indian conglomerates joining the data center bandwagon, hyperscale DCs will become a norm rather than a trend.

How will Data localization impact the Data Center Market in India?

Posted on by yotta

India – the Land of Rising Data

India is one of the largest generators of data currently. Thanks to our young demographic and deep technology penetration, our data consumption is expected to grow at the rate of 72.6% by 2020 according to a study by Assocham-PwC. Digital data in India was around 40,000 petabytes in 2010; it is likely to shoot up to 2.3 million petabytes by 2020 — twice as fast as the global rate. There is a debate going on in the country currently to store the enormous amount of data within national borders.

Data Localization – Gathering Momentum

The Data Protection Act suggested by the Srikrishna committee, aims at protecting the data of citizens by storing it locally. Another reason for data localization is to help government form better domestic policies for its citizens; RBI has already come out with the mandate for companies to store all the financial data locally.

This move has led to many companies ramping up their data center capacity in the country. Amazon has invested around $197 million (Rs 1,380 crore) in its data services arm in the country. Similar aggressive plans have been announced by ByteDance, Google, Microsoft and many financial institutions. Flipkart too has been strengthening its technology infrastructure. It opened its third data center in Hyderabad in April this year after Chennai and Mumbai, especially after acquisition by Walmart. The Securities and Exchange Board of India (SEBI) has also announced its intention to come up with guidelines that will mandate foreign entities to store data pertaining to India locally.

This has generated a lot of interest in the data center business, among large conglomerates and global tech giants.

Rush for the Data Center Pie

The Hiranandani Group recently entered the data center space with Yotta Infrastructure with plans to build 3 data center parks across Mumbai, Navi Mumbai and Chennai with a capacity of 60,000 racks. The Adani Group has committed to developing large data center parks in Andhra Pradesh over the next 20 years. Existing data center players like Sify, STT, CtrlS, NTT are planning to ramp capacities and international players like Colt and Bridge have also announced their first data center project in India.

Most of the players have officially made statements in media that government’s decision to move forward with data localization is one of the major reasons why they are bullish on data center market. India currently needs to ramp up its data center capacity by at least 15 times in next 7 to 8 years to be able to handle the massive amount of data influx that will enter its borders because of data localization.

How Does this Help Local Businesses?

The next logical question is – will data localization help Indian businesses? It certainly will. Storing data locally will reduce network latency and improve speed. Companies can expect availability of quality talent at lower cost with all data getting stored locally and with the existence of many other strong market drivers like growth of user data, e-commerce, growth of cloud etc. Some of the latest providers with resource ownership will be able to build massive capacities of data centers at much higher scalability and quality but at much reduced costs and round-the-clock personal service. Big Basket, the online grocery store shifted its data centre from Singapore to Mumbai and noticed up to 10 per cent improvements in transaction efficiency.

If one was to compare the cost of manpower, real estate and bandwidth, India is at least 60% cheaper than US or Singapore. These savings will ultimately go to the customers looking for rack space. With large corporate houses having their own power generation and distribution capacities coming in, the cost of data centers should also reduce significantly. Some providers will also utilise selective benefits as made available by Government in terms of duties and taxes levied on power and on the imported equipment/services.

India is a more viable and economic place to build and operate large scale Data centers. Hopefully the government will stick with its decision to go ahead with data localization and we will soon be storing our data in our own land.

Why our Data Centers need to be more energy efficient and sustainable?

Posted on by yotta

India is the second-largest market for data centers infrastructure and second-fastest-growing market in Asia/Pacific after China. India will be a $7 billion data center market by 2020 according to a report by Cushman & Wakefield, and Propstack.

We are currently the largest consumers of data in the world and thanks to our internet and mobile penetration we are likely to hold this position for some time to come. Video streaming and e-commerce have been a big game changer but the advent of Artificial Intelligence (AI) and Internet of Things (IOT) is simply going to change the entire landscape. AI and IoT are power hungry processes that will require hyper scale, high density data centers with unlimited power supply.

Cloud is a reality. But these ‘clouds’ reside in physical data centers that are earth bound with massive environmental costs involved. And with all major global cloud players shopping for Indian data centers, the demand for hyperscale DCs is real and growing.

This trend is likely to put an enormous amount of strain on energy supplies plus contribute to global warming. According to a Greenpeace 2017 report, if the global IT industry were a country, only China and the United States would contribute more to climate change.

According to Google, a typical search using its services requires as much energy as illuminating a 60-watt light bulb for 17 seconds and typically is responsible for emitting 0.2 grams of CO2. Add all the searches that you do in one year and the amount of CO2 emitted by your keystroke will stagger you.

No wonder Google went data-lite. Google and Microsoft have recently built hubs in Finland, where renewable energy is aplenty and readily available. Google last year also signed a deal to buy all the energy from the Netherlands’ largest solar energy park, to power one of its four European data centers. Apple has a 14MW solar farm on its data center site in Maiden, North Carolina that takes up 100 acres. There are two other solar farms of about the same size in the area.

Recently, cloud giant Switch, which operates three of the world’s top 10 data centers, announced its plans for a solar-powered hub in central Nevada. This plant will be the largest in the world outside China. The same Greenpeace report mentioned above also revealed that they are seeing a significant increase in the prioritization of renewables among some of the largest internet companies. “Global Energy System Based on 100% Renewable Energy – Power Sector” a study presented on November 8, 2017 during the United Nations Climate Change Conference, stated that renewable energy potential and technologies, including storage, will be able to generate sufficient and secure power to cover the entire global electricity demand by 2050.

So where does India stand in all of this? As well know, Asia is where the fastest global growth in data traffic is now taking place. Most corporations in this region have been tight-lipped about their energy performance, claims Greenpeace. But with most of the region’s energy coming from coal-fired power stations, our carbon footprint cannot be anything but large.

In this scenario, what we need is for companies to start focusing on renewable, green and clean energy. It’s understandable that entire operations of any data centre cannot depend on these energy resources. The technology for storing energy from these sources is developing and will take some time before it enters the market commercially.

However, a part of our operations can be and must adhere to these alternative sources of energies. DC infrastructure developers and operators must look into solar, gas and adiabatic cooling systems to lower their PUE and other energy needs. It is not just a measure to reduce our carbon footprint but also a way to lower costs, thus benefitting everyone.

It is high time that we start developing DC infrastructure that is smart, clean and more cost effective for everyone involved.